Product before screens
I define what the product must do, who it must convince, and which flow gets a visitor, client or team member to the next valuable action.
Apps, websites
& AI systems
Ivan Curto
I help founders and companies turn an idea, a service or an internal process into a digital product people understand, use and pay for.
Product, web & AI implementation partner
From the ideaTo a product people choose.
I work with people and companies that need to launch an app, website, platform or AI system without losing months between vague strategy, generic templates and technical uncertainty.
Strategy, design and development in one focused flow.
We clarify the offer, shape the user journey, build the product and leave a technical base ready to grow instead of a pretty surface that breaks when business gets real.
Websites that sell
Landing pages, service sites and portfolios with clear positioning, proof and conversion paths, built to make the offer easy to trust and easy to contact.
Apps, tools and AI systems
MVPs, dashboards, client portals and AI workflows connected to real business processes, with clean frontend architecture and practical integrations.
Useful digital work starts after the idea.
I combine frontend development, product thinking and real operational experience, so the work is not only attractive: it is useful for selling, automating and launching.
Builds
Five directions I can take from idea to launch: apps, conversion websites, SaaS dashboards, digital products and AI-ready business systems.
See all projectsNeed:
Launch a mobile app idea with a clear onboarding, useful screens and a visual system that makes the product feel credible from the first tap.
Build:
App MVPProduct UXMobile UI
Outcome:
A focused app foundation that can be shown to investors, early users or a development team without looking like a loose concept.
Need:
Turn a service or new company into a website that explains the offer quickly, builds trust and gives visitors a reason to start a conversation.
Build:
Brand systemConversion siteLaunch page
Outcome:
A sharp digital presence with positioning, visual consistency and a page structure designed around enquiries, not decoration.
Need:
Take field reps off paper and WhatsApp: orders, accounts and collections in a native app that works without signal and reaches the ERP on its own.
Build:
iOS/Android appBack officeERP sync
Outcome:
A complete field sales platform: a native app that works offline, a real-time back office and orders that reach the ERP exactly once.
Need:
Create a premium website for a brand, studio or professional service that needs authority, taste and a stronger first impression.
Build:
Premium websiteContent structureCreative direction
Outcome:
A high-end web experience that makes the brand easier to remember and the offer easier to take seriously.
Need:
Transform a complex service into a digital product with simple flows, clear states and a calmer way for clients to manage information.
Build:
Client portalProduct designFrontend build
Outcome:
A client-facing product experience that reduces friction, improves trust and makes the service feel easier to use.
What working with me actually gets you.
What results can you expect?
A working version live faster, more of the right enquiries landing through the site, and hours of manual work replaced by automation. I focus on outcomes you can point to, not just deliverables.
What do you actually build?
Apps, conversion websites, MVPs, internal tools, client portals and AI-powered workflows: solutions scoped around a specific business problem, not generic templates.
Why work with you instead of a generic agency?
One person owns strategy, design and code end-to-end, so nothing gets lost between handoffs. You get direct access to the person actually building your product.
What do you need from me to start?
The goal, the current state and the timing. Send it through the contact form or book a call, and I will tell you what the first useful version looks like and what result to expect from it.
Have an idea? Let's turn it into product.
Send me what you want to launch, sell or automate. I will help you shape the first clear version and tell you what it needs to become real.